Marketing Management

 1. Meaning and Definition of Marketing, Who Markets? and What is Marketed? 
 2. Marketing Management: What is Market, Key Customer Markets, and Core Marketing Concepts
 3. Consumer Behaviour: Meaning, Definition and Factors of Consumer Behaviour
 4. Consumer Behaviour: Nature, Scope, and Significance of Consumer Behaviour 
 5. Market Segmentation: Concept, Importance and Bases of Market Segmentation 
 6. Marketing Management: Role of Marketing in the Firm and in the Economy
 7. Marketing Mix: Concepts and Elements of Marketing Mix
 8. Marketing vs Selling: A Brief distinction between Marketing and Selling
 9. Product: Concept and classification of the Product
10. Branding: Meaning of Brand, Brand Name, Trade Mark and Qualities of a Good Brand Name
11. Packaging: Meaning, Role, Levels and Functions of Packaging
12. Pricing: Concept of Pricing, Factors affecting Price of a Product/Service, and strategies of Pricing