Marketing Vs Selling: A brief distinction between Marketing and Selling

Some people use the term Marketing and Selling interchangeably. But this is not correct as the scope of marketing is wider than that of selling.
Marketing involves all activities from the determination to satisfaction of customers' wants whereas sale is restricted to the transfer of goods from the producer to the consumer.
Thus, It is appropriate now to clearly understand the distinction between these two terms.

 
Marketing differs from Selling as discussed below:

1. Scope of the term: Marketing covers all the activities concerned with identifying and satisfying the wants of the customers. It includes product development, promotion, sale and distribution of product and also after-sale services. But Selling is concerned with the mere sale of goods or increasing the volume of the sales.
2.  Focus on Sale or Customer Satisfaction: Marketing focuses on the needs of the buyers, whereas selling focuses on the needs of the seller, i.e., the sale of the product. 
3. Beginning: Marketing begins before the production of goods and continues after the sale has taken place. But selling is concerned with the transfer of ownership of goods already produced.
4. Emphasis: Customer is the king or supreme under the marketing concept whereas product is given supremacy under the selling concept. 
5. Approach: Marketing follows an integrated approach, i.e., product, price, place, and promotion are taken with a view to satisfy the customers. But selling follows a fragmented approach which aims at the sale of goods produced or procured. 
6. Maximum Sales vs Customer Satisfaction: Marketing emphasises profits through customer satisfaction and delight. The customer is given top priority by the firms following marketing concept. The purpose of selling is earning profits through increased sales.